Dongfeng ROVEDA is an independent brand under Dongfeng Automobile Co., Ltd., dedicated to the new-energy commercial vehicle sector. Officially launched in December 2024, ROVEDA serves as the core marque for Dongfeng Light Vehicle’s strategic transformation. Drawing on Dongfeng Group’s 60-plus years of technical expertise, ROVEDA focuses on urban-rural logistics, express delivery, and agricultural produce distribution, building a portfolio of high-efficiency, intelligent, and reliable new-energy van models. Its goal is to become the industry benchmark for “smart vans that help users prosper in urban and rural markets.”