Pontiac was once a brand under General Motors (GM) in the United States. Its name is derived from a place name in Michigan, and the brand's logo consists of an arrow with a cross mark, where the cross symbolizes that Pontiac is an important member of General Motors, signifying the safety and reliability of its vehicles; the arrow represents Pontiac's advanced technology and spirit of problem-solving.
The history of Pontiac dates back to 1893 when Edward Murphy established the "Pontiac Buggy Company." In 1907, Murphy founded the Oakland Motor Car Company and joined General Motors in 1909. In 1926, the Pontiac brand was officially launched and quickly gained market recognition with its "Champion Six" sedan. In 1932, the Oakland brand became a division of Pontiac. Pontiac established a new car assembly plant and a modern V8 engine plant in the 1950s, launching several well-known models including the Tempest, Firebird, and Sunbird.
Pontiac was known for its sports sedans and played a significant role within the General Motors group. The brand's models included the Sunfire, Grand Am, Grand Prix, and Bonneville, which had distinctive styles but shared technology, with corresponding models found in other brands of General Motors.
However, due to General Motors' reorganization during the financial crisis in 2009, the Pontiac brand was eventually discontinued in 2010, ending its century-long history. Pontiac once won the hearts of consumers worldwide with its outstanding performance, unique design, and reliable quality, becoming a brand full of charm and legendary color.