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Brand Name:Audi

Brand Introduction:official website

Audi is a famous German car manufacturer, now a subsidiary of Volkswagen AG. It is famous for its four interconnected rings, which represent the history of its predecessor, which was formed by the merger of four companies. Headquartered in Ingolstadt, Germany, Audi's main models include A1, A3, A4, A5, A6, A7, A8, Q1, Q2, Q3, Q5, Q7, Q8, TT, R8, e-tron GT and S, RS performance series. The Audi Group has multiple production bases around the world, including China, Malaysia, and South Africa. The brand has a long history dating back to the end of the 19th century, when four automotive companies in Saxony merged to form Audi, Horch, DKW, and Wanderer. Since 1932, Audi has adopted a four-ring logo symbolizing the union of the four companies. Audi has a reputation for technological innovation in automotive technology, such as the development of the quattro full-time four-wheel drive system and its achievements in lightweight aluminum body. Important milestones in the brand's history include the application of quattro technology in the 1980s, the launch of the all-aluminum body frame structure ASF in the 1990s, and the victory in the Le Mans 24-hour car endurance race in the 2000s. In recent years, Audi has faced some challenges and controversies, including the "emissions scandal" in 2015, the huge fine for diesel exhaust in 2018, and the advertising plagiarism incident in 2022. In addition, Audi is also actively adapting to the changes in the automotive industry, such as updating the brand LOGO in 2022 and making new moves in electric vehicles and charging services. Audi announced that it will launch the Audi charging service on January 1, 2023, and cooperate with Porsche to open charging stations of their respective brands in the Chinese market. Audi's slogan "Breakthrough Technology, Inspire the Future" embodies its commitment to innovation and the future development of automobiles. With the trend of electrification and intelligence in the automotive industry, Audi is continuing to invest resources in new technology research and product line updates to maintain its competitiveness in the global luxury car market.
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