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AVATR is a high-end smart electric vehicle brand jointly created by Chang'an Automobile, Huawei, and CATL (Contemporary Amperex Technology Co., Limited). The brand was established in July 2018, dedicated to building an international high-end SEV (Smart Electric Vehicle) brand. Benefiting from the advantages of Chang'an Automobile, Huawei, and CATL in the fields of vehicle R&D, intelligent vehicle solutions, and smart energy ecosystems, AVATR is technologically empowered to co-create a new generation of intelligent electric vehicle technology platform CHN, which features "new architecture, strong computing, and high-voltage charging." The AVATR 11 is the brand's first smart electric vehicle, released and launched in August 2022, starting at a price of 349,900 yuan. The AVATR 12 was first launched in Munich, Germany, in September 2023, and was delivered in December of the same year, starting at a price of 300,800 yuan. The 2024 AVATR 12 was listed in March 2024, with a starting price of 265,800 yuan. The AVATR 011 is a limited-edition emotional intelligent electric coupe, with a global limit of 500 units, priced at 600,000 yuan. AVATR Technology integrates the unique advantages of Chang'an Automobile, Huawei, and CATL to jointly create a leading intelligent electric vehicle technology platform - CHN, committed to becoming a global brand of high-end intelligent electric vehicles. The brand name "AVATR" is derived from the English word "Avatar," which means "incarnation," aiming to create another self for users in the intelligent parallel world, becoming the "intelligent incarnation that understands you."