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BAIC MOTOR KENBO is a car brand under BAIC Group. Relying on the BAIC Group's large independent strategic framework, it is fully built by the BAIC Group's Southwest Base. The brand was established in March 2014 with the brand appeal of "driving a better life" and is committed to providing consumers with high-performance, high-value multi-functional vehicles. BAIC MOTOR KENBO's product line covers multiple market segments such as SUV and MPV, and has two product camps of H-series MPV and SUV, with a total of 8 models, including compact MPV H2, H3, H6, small SUV S2, S3, compact SUV S5, S6, and medium SUV S7. Adhering to the concept of "customer-centric", BAIC MOTOR KENBO has implemented the spirit of "iron ox" in all aspects of design, research and development, production, marketing, etc., injecting the "blood" of self-owned brands into the market. The brand logo is an oval frame symbolizing the earth and the world, with the middle part being a deformation of the character "Bei", implying that the brand is in line with the brand and quality of BAIC Motor. BAIC MOTOR KENBO takes "quality, diversity, value" as its core values, inheriting the excellent quality genes of BAIC Group, meeting the diverse needs of users, and providing users with more valuable products. The BAIC MOTOR KENBO project has invested 6 billion yuan, with a factory area of 15,000 acres. It has production lines for stamping, welding, painting, assembly, etc., with an annual production capacity of 950,000 vehicles. Relying on the technical strength of BAIC Group, the brand adheres to market demand and strives to build a high-quality strategic platform with the core demands of the BAIC MOTOR KENBO brand. Through cooperation with well-known design companies at home and abroad, BAIC MOTOR KENBO will translate its technological advantages into high-quality products, bringing consumers with sincere and refined products and quality services.