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BAIC Ruixiang Brand Story
BAIC Ruixiang

Brand Name:BAIC Ruixiang

Brand Introduction:official website

Beijing Auto RuiXiang is an automobile brand jointly created by the Chongqing Municipal Government, Hechuan District Government, and Beijing Automotive Group. The brand covers both fuel vehicles and the new energy sector, with a comprehensive layout in the sub-markets of SUVs, MPVs, sedans, buses, trucks, special-purpose vehicles, and new energy electric vehicles. Beijing Auto RuiXiang seizes the technological transformation brought by the "new four modernizations" of electrification, networking, intelligence, and sharing. It relies on three major architectures—modular basic architecture, electronic and electrical architecture, and intelligent networking—as well as four major manufacturing advantages to create an open ecological platform oriented towards user experience. Beijing Auto RuiXiang covers an area of more than 1340 acres and has a production base with a total construction area of 360,000 square meters, with five major process production lines including stamping, welding, painting, final assembly, and engine assembly. The brand has established a new energy motor performance test bench and a power battery pack testing system in the new energy field, and has mastered multiple core technologies and patents. Its vehicle lineup includes models such as the Beijing Auto RuiXiang X3, Beijing Auto RuiXiang X5, Botheng M3, Botheng V1, and Botheng V2. With "born for users" as its brand value, Beijing Auto RuiXiang is committed to becoming a representative of the "new era user brand."
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