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Beijing Senova is a mid-to-high-end sedan brand under the Beijing Automotive Group, named after the Hong Kong translation of the Swedish luxury car brand Saab. The Senova brand has inherited Saab's core technology, with "commitment to performance" as its core brand value, dedicated to providing high-performance vehicles for the rational and progressive social backbone. The product line of Beijing Senova includes several models, among which models like the Senova D50 and Senova X25 have performed well in the market. The vehicles of the Senova brand have high standards in design, power, handling, and safety, not only meeting the needs of domestic consumers but also showcasing Beijing Automotive's pursuit of technology and quality. Beijing Senova was officially launched on May 11, 2013, with its first model equipped with 2.0T and 2.3T turbocharged engines, offering a variety of body colors for consumers to choose from. The brand's vehicle engineering design focuses on the application of aerodynamics, with a drag coefficient as low as 0.28, significantly leading the class. In addition, Senova also adopts a full range of turbocharged engines from the Nordic Saab, and inherits Saab's "ground-hugging" handling genes, providing an excellent driving experience. The brand vision of Beijing Senova is to inherit and remain loyal to Saab's car-making technology, providing consumers with reliable quality and service-guaranteed high-performance vehicles. The brand name not only combines the connotation of traditional Chinese culture but also integrates the essence of Western modern thought, reflecting Beijing Automotive's value concept of "being committed to making good cars."