BAIC Weiwang is a micro-bus product brand under the Beijing Automotive Group (referred to as "BAIC Group"). The BAIC Group is a modern integrated enterprise that integrates vehicle research and development, general aviation industry, automobile parts manufacturing, automotive service trade, automotive finance, and other businesses. The BAIC Weiwang brand focuses on "strong power, large space, high load capacity, and multiple combinations" as its core selling points, dedicated to providing entrepreneurs with automotive products that meet the dual needs of work and life, helping them to create wealth and pursue a happy life.
The BAIC Weiwang brand was officially released on March 29, 2011, and its name implies "majestic in the world, prosperous in the future," expressing the brand's aspirations and vision. The products of BAIC Weiwang are characterized by space, safety, power, design, and humanized configurations, aiming to create a "grand, fashionable, safe and reliable, trustworthy happy micro-bus." BAIC Weiwang promises to work hand in hand with a wide range of users to create a happy and fulfilling life, and takes "leading a happy future" as the essence of the brand, with "durability and pleasure" as the core values.
BAIC Weiwang has won many honors in the industry, such as several "Car of the Year" awards in 2012, including selections by media such as "Huashang Daily," "Yangtze Evening News," "China Mainstream Automobile Media Alliance," and "China Automobile News." These honors prove the brand influence and market recognition of BAIC Weiwang in the micro-bus field.