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Baojun Automobile is a passenger car brand under the SAIC-GM-Wuling joint venture. The brand was established in 2010 and is a product of the joint venture between SAIC Group, General Motors and Wuling Automobile. Baojun Automobile is positioned as a "reliable partner" and aims to provide consumers with automotive products that meet international standards and high reliability. Baojun brand models include sedans, SUVs, MPVs and other types, such as Baojun 630, Baojun 510, Baojun 730, etc., covering multiple market segments from household to business. Baojun automobiles are popular in the market for their high cost performance and strong practicality, especially Baojun 730 and Baojun 510 models, which have achieved good sales performance in the market. The Baojun brand also actively responds to the national new energy vehicle policy and has launched pure electric models such as Baojun E100 and Baojun E200, striving to become a popularizer of new energy "people's heart" technology. In May 2023, Baojun Automobile announced its full entry into the new energy sector and unveiled a new logo, demonstrating the brand's determination to transform towards a younger and more technological direction. The development history of Baojun Automobile reflects the growth and transformation of China's self-owned brand automobiles, as well as the innovation capabilities and market competitiveness of China's automotive industry.