Carlsson Automobile (Carlsson) is a German automotive manufacturing brand, founded in 1989 by brothers Rolf Hartge and Andreas Hartge. With a pure German heritage, Carlsson is dedicated to the professional design and manufacturing of high-end complete vehicles, positioning the brand with "German treasure, noble bloodline, and elegant temperament." The customer base of Carlsson is mainly distributed in various countries and regions around the world, especially with many noble customers in Europe and the Middle East.
The name Carlsson comes from the famous Swedish racing driver Ingvar Carlsson, who was a technical partner of Carlsson. The company actively participates in world-class automotive competitions to gain practical experience and data, which directly serve as data support for vehicle improvements and upgrades. Carlsson's design philosophy is to treat the design of luxury cars as an art piece, meticulously crafted. In 2009, Rolf Schepp was appointed as the chief designer, committed to pushing the design to the peak of fashion aesthetics.
Carlsson is one of the four major tuning brands for Mercedes-Benz automobiles, based on the prototype Mercedes-Benz vehicles, creating a unique culture through personalized modifications to meet the needs of niche markets. Carlsson mainly targets the top wealthy class pursuing individuality, offering an extraordinary experience. Each of Carlsson's products can be regarded as a work of art, such as the CS60, which is modified based on the Mercedes-Benz S600 class, and the CGL45, which is modified from the GL45, featuring luxurious configuration and excellent performance. Carlsson is very optimistic about the Chinese luxury goods market and hopes to achieve sales in China that account for more than 25% of the global total.