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Chang'an Deep Blue Brand Story
Chang'an Deep Blue

Brand Name:Chang'an Deep Blue

Brand Introduction:official website

Chang'an Deep Blue is a brand-new digital pure electric brand under the Chang'an Automobile Group, officially launched in April 2022. The brand is committed to providing innovative product design and industry-leading platform architecture for the new energy users of Generation Z, reconstructing users' perception of future travel. The product line under the Chang'an Deep Blue brand is rich, including a variety of models such as SUVs and sedans. The first model, Chang'an Deep Blue SL03, was announced on April 21, 2022, and officially hit the market on July 25 of the same year. The SL03 offers three versions: pure electric, range-extended, and hydrogen electric, with the hydrogen electric version being China's first mass-produced hydrogen electric sedan. It has a cruising range of over 700 kilometers, a hydrogen consumption as low as 0.65 kg/100km, and achieves a 3-minute ultra-fast energy replenishment. In addition, the Chang'an Deep Blue S7, as the brand's first SUV model, was unveiled at the Shanghai Auto Show in April 2023 and went on sale in June of the same year, offering two power options: pure electric and range-extended, positioned as a new energy 5-seater mid-size SUV. The Chang'an Deep Blue brand not only focuses on product research and development but also emphasizes the conveyance of brand values. Through four major values—reconstruction through innovation, interconnection of all things, personalized experience, and low-carbon lifestyle—it meets the expectations of Generation Z users for new energy vehicles. The launch of Chang'an Deep Blue signifies Chang'an Automobile's further deepening and strategic layout in the new energy field, demonstrating Chang'an Automobile's firm determination and innovative strength in the transformation towards electrification and intelligence.
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Chang'an Deep Blue

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