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Chevrolet is an automobile brand owned by General Motors, founded in Detroit on November 3, 1911, by William C. Durant and Louis Chevrolet. Chevrolet, also known as Chevy, was acquired by General Motors in 1918 and has become one of the most international and mass-market brands under its umbrella. The range of Chevrolet models is very extensive, including compact sedans, large four-door sedans, station wagons, pickup trucks, and off-road vehicles as well as sports cars, catering to the needs of different consumers. The Chevrolet brand is known for its spirit of innovation, commitment, quality, and value, with its products and technologies often leading the trends in the automotive industry. For instance, it was one of the first automobile manufacturers to adopt electronic ignition, in-car radios, and automatic transmissions. Chevrolet's global sales are impressive, with over 3.6 million new vehicles sold worldwide in 2004, accounting for 5% of the total global automobile sales that year. The Chevrolet brand has also achieved significant success in the Chinese market. On January 18, 2005, SAIC General Motors introduced the Chevrolet brand to China. After years of development, Chevrolet's product lineup in China has grown to include 12 major series with 53 models, covering various market segments such as small cars, compact sedans, mid-size to high-end sedans, SUVs, and sports cars. Chevrolet has launched several popular models in the Chinese market, such as the Cruze and Malibu, and has been actively involved in social welfare activities, such as the "Chevrolet Red Pencil Rural Education Program."