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Kaiyi Automobile is the automotive brand under Yibin Kaiyi Automobile Co., Ltd., which was established in 2014 with a registered capital of 4.727 billion yuan. In December 2017, after a change in the equity structure, Kaiyi Automobile relocated to Yibin and was renamed "Yibin Kaiyi Automobile Co., Ltd." Kaiyi Automobile is the first passenger car production enterprise in Sichuan Province that has the qualifications for both fuel vehicles and new energy vehicles, including sedans, SUVs, and MPVs. Kaiyi Automobile is committed to becoming a youthful automotive brand, focusing on customer needs, integrating global advantageous resources, and meeting the young people's demand for a high-quality lifestyle. The brand aims for the accessible goal of "intelligence, beauty, driving, and fun" in the car enjoyment life, and provides users with an intelligent three-dimensional product matrix. Models such as Kaiyi Xuanjie and Kaiyi X3 are favored by consumers for their product strength and high cost-performance ratio. The first phase of Kaiyi Automobile's smart factory covers an area of 973 acres, with a planned annual production capacity of 150,000 vehicles. The factory is synchronized with international production standards and has six major features: automation, flexibility, modularization, energy-saving, intelligent connection, and informatization. Around the lean production system, it has established the "intelligent stamping, intelligent welding, intelligent painting, intelligent assembly" of the four major processes. The brand name of Kaiyi Automobile is symbolic. "Kai" means victory, triumph, and "Yi" means the wings of victory. The English name "COWIN" represents "working together in unity for a win-win situation." The brand slogan emphasizes dynamics, intelligent connected technology, and humanized services, aiming to provide a new generation of internet users with a fresh automotive solution. Despite Kaiyi Automobile's strong background and clear goals, its sales performance has not been ideal. In 2023, the company set a target of 60,000 vehicles for the whole year, striving for 80,000, but as of October of that year, the cumulative sales were only about 33,000, far from the target. Kaiyi Automobile is striving to achieve sales of 250,000 vehicles by 2025, with new energy vehicles accounting for more than 60%, and plans to accelerate the layout of overseas markets.