Daewoo Automobile (DAEWOO) was the backbone enterprise of the South Korean Daewoo Group, founded by Kim Woo-choong in 1967. The trademark design symbolizes the spirit of the enterprise, representing Daewoo's future and will for development, where the oval shape represents the world and the universe; the upward-blooming flower shape embodies creativity and a spirit of challenge. Daewoo Automobile had a close relationship with General Motors of the United States, cooperating with GM to produce passenger cars and commercial vehicles from the very beginning. Focusing on exports, Daewoo was the first company in South Korea to export cars, with exports to the United States starting in 1984.
The headquarters of Daewoo Automobile was located in Seoul, South Korea, with main products including passenger cars and commercial vehicles. In 1986, Daewoo started production at an automobile plant with an annual capacity of 167,000 vehicles, equipped with advanced automated welding equipment. However, due to operational issues, Daewoo Automobile faced financial difficulties following the bankruptcy of its parent company, Daewoo Group, and eventually filed for bankruptcy on November 8, 2000. In 2002, GM Daewoo Auto & Technology Co., Ltd. was established, becoming a subsidiary of General Motors, continuing to operate in South Korea and the global market.