Deep Blue Automobile is an emerging new energy vehicle brand, founded in 2022, with the brand positioning of "All-Scenario Intelligent Travel Leader," quickly rising in the market. The brand relies on the system capabilities and R&D strength of Chang'an Automobile, launching models such as the Deep Blue SL03 and Deep Blue S7, covering the two major mainstream consumer markets of sedans and SUVs. The Deep Blue SL03 won the 2023 German Red Dot Product Design Award and ranked first in the J.D. Power 2023 China New Energy Vehicle Product Appeal Index Study.
Deep Blue Automobile's channel model is innovative, combining the traditional 4S store model with a direct-sales model, providing a full-chain closed-loop service through the "Four-Center Service System" (Order Center, Mobile Exhibition Hall, Delivery Center, and Maintenance Center), committed to providing a more comprehensive and convenient service experience. The brand invests no less than 10% in R&D annually, continuously creating products and technologies to meet the needs of emerging customers in more segmented fields.
The independent operation of Deep Blue Automobile is not only reflected in the change of the brand name but also in its commitment to building a world-class Chinese new energy vehicle brand. The brand plans to launch six products by 2025, striving to achieve sales and production of over 1 million units within five years. The new models, Deep Blue SL03i and Deep Blue S7i, are equipped with advanced driver assistance systems, including high-speed pilot assistance driving and memory parking functions, providing consumers with a more advanced driving experience.