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Dongfeng Fengdu is an independent passenger car brand fully developed by Zhengzhou Nissan Automobile Co., Ltd., and was officially launched on April 19, 2013, during the 15th Shanghai Auto Show. The Dongfeng Fengdu brand aims to provide "design that is stylish but not blindly following trends, technology and quality of joint venture brands, a higher cost-performance ratio, and highlight technological equipment," to meet consumers' needs for passenger cars. The brand focuses on "quality manufacturing for the great happiness of the whole family" as its core proposition, and with the three major core strengths of "great appearance, great space, and great quality," it has introduced several models, including Dongfeng Fengdu MX5 and MX6 SUV products. The Dongfeng Fengdu MX5 offers two power options: a 2.0L and a 1.4T engine, while the MX6 has a differentiated design in terms of appearance and configuration to cater to the diverse needs of consumers. The launch of the Dongfeng Fengdu brand signifies that under the strategic guidance of Dongfeng Motor Corporation's emphasis on great autonomy, great collaboration, and great development, the brand is accumulating a nucleation and fusion of its brand identity, demonstrating the development direction of Dongfeng Motor in the passenger car sector.