Dongfeng Fengshen is an independent passenger car brand under Dongfeng Motor Corporation Limited (DFG), officially launched in 2009. The brand is named "Fengshen," inspired by the factory emblem design concept that Dongfeng people began to develop in 1978, and the Chinese character trademark "Fengshen" was officially registered in 1991. The brand logo of Dongfeng Fengshen is a circular symbol of two flying swallows, representing the warmth of the spring breeze and the emotions and thoughts of Dongfeng people, implying a combination of heritage and innovation. The brand's main colors are "Chinese Red" and "Metallic Silver," representing classics, auspiciousness, advancement, as well as safety, reliability, composure, wisdom, and quality.
The product line of Dongfeng Fengshen covers a variety of models, including SUVs and sedans, fully benchmarking against mainstream joint venture brands with high standards, and gathering the best product R&D resources of Dongfeng Group. The brand adheres to the core values of "quality, intelligence, and harmony," committed to providing users with excellent products and satisfactory services. Dongfeng Fengshen is also positioned in the field of new energy vehicles, launching electric vehicle models such as the E70, demonstrating the brand's technological innovation and market response capability. Dongfeng Fengshen looks forward to becoming a partner in users' life journey, establishing communication with young consumers through a younger, more fashionable, and international brand image.