**Dongfeng・Ruitai** is the pure-electric logistics brand created in 2017 by Dongfeng Motor Co., Ltd.’s New-Energy Business Unit together with Xi’an New Youth. Rooted in sixty years of Dongfeng commercial-vehicle know-how, it is the company’s strategic vehicle for energy-saving, zero-emission urban freight.
### Positioning
“New-energy city-logistics solution provider.” Ruitai skips diesel entirely and builds only battery-electric LCVs. Instead of selling trucks, it sells **customer profit-models**: TCO-optimised range, fast-charge compatibility, route-based energy management and after-sales packages that cut running cost per km and raise daily delivery frequency.
### Core Focus
High-turn urban scenes—parcel distribution, fresh-food wholesaling, convenience-store restocking—where every kilowatt-hour and every minute at the curb affect the bottom line. Products therefore stress high payload-to-weight ratio, generous cargo volume, 120–200 km real-range bands and AC/DC dual charging.
As the EV-only counterweight to Dongfeng’s wider fuel and hybrid line-up, Ruitai completes the group’s “full-power-spectrum” ambition while helping fleets and individual owners meet China’s dual-carbon targets without sacrificing earning power.