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Weichai Yingzhi is an automobile brand launched by Weichai (Chongqing) Automobile Co., Ltd., a wholly-owned subsidiary of Weichai Power Co., Ltd. Established in 2013, the brand's LOGO is a "bullhead" symbolizing victory, representing the spirit of steadiness and aggressive advancement of Weichai Automobile. Weichai Yingzhi mainly focuses on the light vehicle business sector, with its product line covering various market segments including urban SUVs, high-end pickups, MPVs, and off-road SUVs. In March 2016, Weichai Yingzhi launched the MPV model Yingzhi 727, positioned slightly lower than the Yingzhi 737, with a price range of 49,800 to 57,800 yuan, mainly competing with seven-seater MPV models such as Chang'an Oushang and Wuling Hongguang S1. Weichai Yingzhi Automobile values innovation and technological research and development, committed to creating high-quality automotive products that are powerful, durable, and environmentally friendly for users. However, in subsequent development, Yingzhi Automobile's market response has not been satisfactory and has essentially been marginalized. The main models under the Weichai Yingzhi brand include Yingzhi 737, Yingzhi G3, Yingzhi 727, and Yingzhi G5, which are positioned as cost-effective, but currently, these models have all been discontinued.