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EXEED is a high-end brand under Chery Automobile, officially announced in November 2018. The brand takes the "spirit of exploration" as its core value, committing to intelligence and high quality, aiming to provide forward-looking intelligent, high-quality, and efficient technology products and services. The EXEED brand has a range of models, including the EXEED LX, EXEED TX, EXEED TXL, and the EXEED Star Way, covering the compact, mid-size, and large SUV markets. In 2023, EXEED launched a brand-new model called "Yaoguang," based on the M3X Mars Architecture 2.0, as well as a high-end new energy series brand called "Xing Ji Yuan," showcasing EXEED's continuous efforts in the high-end market and the new energy field. EXEED is not only sold in the Chinese market but is also actively expanding into overseas markets, such as Russia, dedicated to becoming a globally recognized high-end automobile brand.