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Firefly is NIO’s premium smart electric city-car brand, unveiled on 21 December 2024 at NIO Day. Positioned as “the best small car for global users”, it aims to redefine the premium compact segment through intelligent technology and original design. Guided by the spirit “Freedom to Glow”, Firefly distils a decade of NIO know-how into an urban-focused package that delivers agile mobility and a trustworthy living space on wheels. ### Positioning & Strategy Priced RMB 100–200 k, Firefly is NIO’s third brand, head-to-head with MINI and smart. China launches first, followed in 2025 by 16 European markets under a “one country, one policy, one price” plan. The goal: meet worldwide demand for high-quality, intelligent small cars and accelerate NIO’s “Blue Sky Coming” vision. ### Design DNA “Agile, Clever, Trustworthy” is the brief from the Munich design studio. The signature “Trio Headlamp” groups three independent LED halos; a full-width capsule ring creates a bio-inspired face. A two-tone floating roof, short overhangs, long wheelbase and aero wheels balance style and efficiency. Inside, a 13.2-inch 2.5 K centre screen, 6-inch cluster, 256-colour ambient light, 14-speaker 7.1 Dolby Atmos and baby-safe materials form a minimalist, immersive cockpit. Fluorescent-green meets petal-purple; the logo is a flying firefly—tiny, bright, free. ### Technology & Safety 83.4 % high-strength steel & aluminium, 35 700 N·m/° torsional rigidity, 9 airbags including dual-chamber far-side, 13 active-safety functions. Euro-NCAP & C-NCAP five-star, plus CIASI top marks—unique in the segment. Horizon Journey 5 chip (128 TOPS), 24 sensors, highway NOP, all-scenario auto-park and “see-it-park-it”. 100 ms infotainment response; voice assistant Lumo runs GPT-style interaction. ### Charging & Service Full access to NIO Energy: 4 715 swap stations, 27 006 own chargers and 1.23 M third-party plugs. Gen-5 swap stations from 2025 deliver a 3-minute battery swap. In-app booking, remote prep and NIO’s service network complete the loop. Community events and co-creation clubs encourage owners to personalise their glow. ### Vision “Make tech simpler, life smarter.” Firefly wants to be a reliable smart companion for confident, free-spirited users. By fusing playful interaction, clever packaging and benchmark safety, it turns every drive into a moment that glows.