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The Shouguang automotive brand is an independent brand under Beijing Hyundai, established in 2011. The brand name "Shouguang" implies inheriting the prestigious lineage of Beijing Hyundai while carrying the high expectations of Beijing Hyundai's automotive people and consumers, representing the industrial dream of independent car manufacturing. The design of the Shouguang brand logo is simple, symbolizing the provision of safe, comfortable, high-quality automotive products to consumers, as well as meticulous and satisfactory services. Under the Shouguang brand, there is mainly one pure electric model, the Shouguang electric vehicle, which was unveiled at the 9th China (Guangzhou) International Automobile Exhibition in 2011. The Shouguang electric vehicle has a stylish and dynamic design that meets the aesthetic preferences of mainstream consumers at that time, with a range of 190 kilometers and batteries produced by BAIC. The Shouguang electric vehicle is built on the Elantra platform (Hyundai's i-gmp platform) and has a certain degree of similarity in appearance with the Elantra. Since the launch of the Shouguang brand in 2011, it has embarked on the path of independent brands and self-innovation for Beijing Hyundai. However, after the launch of the Shouguang brand, its new car has been slow to hit the market, with very little news about it, and it is still listed as "not yet on the market" on mainstream automotive websites.