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Equation Leopard is a professional personalized brand under BYD. The brand is committed to exploring more possibilities beyond electric technology, aiming to awaken the instinctive personalized life form within everyone's heart. In June 2023, BYD officially announced the Equation Leopard brand. On April 16, 2024, Equation Leopard held a spring conference themed "Square China." The first model of Equation Leopard, the Leopard 5, was released in Beijing on November 9, 2023, with a price range of 289,800 yuan to 352,800 yuan. The Leopard 5 is the brand's first mass-produced model to adopt the DMO super hybrid off-road platform, mainly focusing on electric technology, and showing a leading level in off-road performance, urban experience, and expandability. The Leopard 5 offers three versions: the Exploration Edition, the Pilot Edition, and the Cloud Chariot Flagship Edition, equipped with Leopard turning mode, electric four-wheel-drive system, and various driving modes. In terms of endurance, the comprehensive power consumption is 7.8L/100km, and the comprehensive range exceeds 1200km. Equation Leopard Automobile also plans to open 150 stores in more than 80 cities within 2023 to provide more convenient services for users. The brand is committed to exploring the future of personalized car use with users, unleashing the new charm of ultimate off-roading.