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Genesis is a luxury automotive brand under the Hyundai Motor Group of South Korea, which was born as an independent brand for the global market layout in November 2015. The Genesis brand aims to provide consumers with dynamic and elegant vehicle models, with a product line that covers sedans and SUVs, achieving full coverage of the luxury mid-size to large segment markets. The brand's popular models include the large luxury sedan G90, the mid-to-large luxury sedan G80, the mid-size luxury sedan G70, and the mid-to-large luxury SUV GV80. Genesis has received high praise and multiple awards from third-party industry authorities for several years in a row for its outstanding product quality and design. In the Chinese market, the Genesis brand is named "Genesis Automobile Sales (Shanghai) Co., Ltd.", with Mr. Markus Henne serving as the Chief Executive Officer, and officially entered the Chinese market in 2021. The brand adopts the "Genesis Partner Concept," offering one-on-one high-quality service experiences, as well as a transparent pricing model called "One Price Promise" and a direct-sales model, to build a multi-channel, comprehensive experience. Genesis also provides a 5-year or 100,000 km warranty service and free maintenance services, as well as round-the-clock roadside assistance services, committed to integrating into the lives of Chinese consumers and providing a luxury concept.