The term "Guilin Wuling" likely refers to the Wuling automobile brand, which is a well-known brand of Guangxi Automobile Group Co., Ltd. (formerly known as Liuzhou Wuling Automobile Co., Ltd.). Wuling Automobile is positioned with the brand slogan "Quality Drives Life," providing quality products and reliable services to a wide range of car owners. Wuling Automobile is renowned in China's mini-vehicle market alongside Chang'an Automobile and is deeply loved by users, becoming a capable assistant and close friend to them.
The Wuling Automobile brand was born in 1985, embodying the spirit of "hard work and entrepreneurship, and unyielding self-improvement," and has become one of the most valuable brands in China's automotive industry. The "Wuling" character and graphic trademarks have been awarded the title of "Well-Known Trademark in China."
Guangxi Automobile Group Co., Ltd. was established in May 2015 and is a large state-owned enterprise in Guangxi, formed with Liuzhou Wuling Automobile Co., Ltd. as the main body, with its headquarters located in Liuzhou, Guangxi. The company has an annual output of over 2 million sets of automotive parts and 800,000 automotive engines.
Wuling Automobile has a number of well-known models under its belt, such as the Wuling Hongguang, Wuling Rongguang, and Wuling Zhiguang. In May 2020, Wuling launched a pure electric vehicle—the Hongguang MINI Electric Vehicle (Hongguang MINI EV), with a starting price of less than 30,000 yuan. After just over ten days of pre-sale, the cumulative orders exceeded 20,000 units, promising to become another "national god car."
In July 2020, the Hongguang MINI EV was officially launched, and within just 20 days of its market debut, sales exceeded 15,000 units. As of August 13, pre-sale orders had already broken through 50,000 units. In July 2020, SAIC General Motors Wuling exerted efforts in both domestic and international circulation, with a total sales volume of 130,000 units in July, a year-on-year increase of 20%, achieving positive year-on-year growth for four consecutive months; among them, Wuling brand sales reached 99,258 units, a year-on-year increase of 50%. After 35 years of development, Wuling's cumulative sales have exceeded 18.17 million units, becoming the Chinese car brand with the largest sales volume.