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HiPhi is an emerging Chinese high-end smart electric vehicle brand founded by Human Horizons Holdings Ltd. The brand is committed to developing intelligent electric vehicles with forward-looking technology and a luxurious experience. HiPhi's first model is the HiPhi X, an evolving supercar SUV aimed at the high-end market, which has attracted market attention with its unique design concept and advanced technological features. The HiPhi X is equipped with a variety of innovative technologies, such as the smart touchless entry and exit system and the smart interactive lighting system, showcasing the brand's positioning of technological luxury. The founder of HiPhi, Ding Lei, established Human Horizons in 2017 and positioned it as an innovative mobility technology company focused on the future intelligent transportation industry. HiPhi pursues the philosophy of "scenario defines design, software defines automobiles, and co-creation defines value" in its products, striving to provide users with a unique driving experience through high-end products and a synergistic travel concept of car, road, and person. The market performance of HiPhi is also noteworthy. Reports indicate that the HiPhi X sold 428 units in July 2021, ranking second in sales among luxury brand electric vehicles over 500,000 yuan, just behind Porsche's Taycan. Additionally, HiPhi continues to expand its sales and service network, with 33 experience stores and 64 service outlets in 18 cities as of 2021, and plans to reach 120 service outlets by year-end. HiPhi not only focuses on product R&D and innovation but also actively establishes cooperative relationships with external institutions, such as signing a strategic cooperation agreement with the credit card center of China Postal Savings Bank, demonstrating the brand's proactive layout in market promotion and strategic cooperation. Through these efforts, HiPhi is gradually securing a place in the high-end smart electric vehicle market.