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iCAR

Brand Name:iCAR

Brand Introduction:official website

iCAR is a new energy vehicle brand under Chery Group, positioned as a leading brand for scenario-based intelligent electric vehicles. The iCAR brand logo was personally designed by Professor Cao Xue, the chief designer of the mascot Bing Dwen Dwen for the Beijing 2022 Winter Olympics. Inspired by the traditional Chinese puzzle known as the Tangram, the logo creates a brand image that is warm, imaginative, intelligent, and interactive. The target demographic of the iCAR brand is young people, and its products will cover categories such as sedans and SUVs, mainly focusing on the mainstream consumer segment ranging from 150,000 to 400,000 yuan. In April 2023, the iCAR brand held a brand night event, where it launched two new models, the iCAR GT and iCAR 03, and introduced the i-MS multi-dimensional magic cube new energy architecture platform and the i-VA ecosystem. The iCAR 03 is positioned as the first car for young people, oriented by user needs, defining all-terrain travel in the new energy era, and meeting users' diverse driving needs. In addition, the iCAR brand has also jointly launched a new battery brand, ENER-Q, with CATL (Contemporary Amperex Technology Co., Limited), covering all power types, material systems, and application scenarios. The iCAR brand adheres to the vision of technology, future, green, and ecology, committed to providing users with smarter and more environmentally friendly travel solutions. Through technological innovation and product development, the brand continuously meets the needs of young users for diversified travel scenarios and lifestyles.
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