Jaguar is a luxury car brand from the United Kingdom, renowned for its elegant, premium, and passionate brand image. The history of Jaguar dates back to 1922 when it was founded by William Lyons and William Walmsley as the Swallow Sidecars in the northern English town of Blackpool, which later evolved into Jaguar Cars. In 1935, the company launched a new model, the SS100, and after consulting with an advertising agency, changed the company's name to "Jaguar."
Jaguar cars have won market recognition for their innovative design and outstanding performance. Models such as the D-Type, E-Type, XK8, XJ, and the SUV concept car C-X17 have not only set fashion trends but also become classics in automotive history. The design philosophy of Jaguar always embodies elegant and charming lines with exceptional technology, showcasing its unique charm and sporting spirit both on the track and the road.
In 2012, the Jaguar brand launched a new brand philosophy: "ALIVE," emphasizing the irreplaceable "vitality" in the Jaguar DNA. This represents that Jaguar is not only a machine with excellent performance but also a perfect reflection of the pursuit of personal quality life. The technological vitality of Jaguar is mainly reflected in areas such as all-aluminum aerospace technology and human-vehicle interaction technology, committed to stimulating vitality through the power of technology. The Jaguar F-TYPE sports car carries on the noble essence of Jaguar's sports car heritage, becoming a true representative of Jaguar sports cars with its strong, sharp, and distinguished characteristics.