Jietu Automobile is a new product series launched by Chery Holding Group in 2018 and was upgraded to an independent brand in July 2021. The Jietu brand adheres to the "Travel+" strategy, focusing on the "Travel+" market segment, and is committed to providing consumers with high-quality travel solutions. Jietu Automobile is developed with the original intention of high appearance, large space, greater intelligence, and good quality, creating a good companion for young people's lives that highlights personality and is refined and suitable.
The product line of Jietu Automobile covers SUVs, MPVs, and new energy models. It has launched several models, including the Jietu X70, Jietu X70S, Jietu X90, Jietu X70SEV, and Jietu X95. The Jietu X70 features an original "Huicheng Qiaochu" design style, equipped with a 1.1 square meter panoramic sunroof and a 10.1-inch LCD display. The interior adopts a wrap-around design, creating the subtle beauty of traditional Chinese culture. The Jietu X90 PLUS is positioned as a "happy family car," with dimensions of 4858mm x 1925mm x 2850mm, capable of flexible 5/6/7 seating combinations and a 6-seat middle row 1+1 seating layout to meet the travel needs of "three-child families."
Jietu Automobile also continues to explore in the field of intelligence, equipped with the Chery Lion Smart Cloud system, supporting L2-level autonomous driving, providing users with an intelligent connected driving experience. At the same time, Jietu Automobile focuses on quality, equipped with the second-generation engine independently developed by Chery Group, with excellent power performance and fuel economy.
As a young automotive brand, Jietu Automobile has rapidly risen in just a few years, becoming a "dark horse" among independent brands, relying on its unique brand positioning and innovative product strength. The development speed of Jietu Automobile is hailed as the "Jietu Speed" in the industry, showing strong market competitiveness and development potential.