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Brand Introduction:official website

Kailei Automobile brand is associated with Wanxiang Group Company. Wanxiang Group is a large multinational enterprise that has made strategic deployments in the field of new energy vehicles, including the Kailei brand. "Kailei (China) Clean Energy Intelligent Drive Co., Ltd." is Wanxiang Group's wholly-owned subsidiary in China, focusing on the research and development and production of new energy vehicles. On December 15, 2016, Wanxiang Group obtained the qualification for a project to produce 50,000 extended-range pure electric passenger cars per year, which marked an acceleration in the process of domestication of Wanxiang Kailei Revero. However, the market performance of Kailei Automobile has not been satisfactory. According to public data, Karma Automotive (the predecessor of Kailei Automobile) began to sell on the market since 2017, but its first model, the Revero, did not perform as well as expected. In 2018, Karma only sold 231 cars. In addition, Karma's performance in range and fuel economy did not meet expectations, with an actual range of only 240 miles (about 482 kilometers), far from the claimed 300 miles. The operation of Kailei Automobile faces challenges, as its annual production capacity of the factory in California, USA, is only 1,000 vehicles, but the market demand is far lower than the production capacity. The financial situation of Wanxiang Group is also a concern. The annual report of Wanxiang Qianchao, a listed company under Wanxiang Group, in 2019 showed that its revenue experienced a decline for the first time in nearly 20 years, with a year-on-year decrease of 25.82% in net profit attributable to shareholders, amounting to 536 million yuan. In summary, as an attempt by Wanxiang Group in the field of new energy vehicles, Kailei Automobile has made certain progress, but still faces many challenges in terms of market performance, technological implementation, and financial support.
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