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Lada is an automobile brand under Russia's largest car manufacturer, AvtoVAZ. This brand carries the emotions of several generations of the Soviet Union and Russia and is the leading "star" of AvtoVAZ. The importance of the Lada car plant and its outstanding contributions to automobile manufacturing are almost inexpressible. Lada cars are very popular in Russia. According to the Automobile Industry Alliance of Kazakhstan, Lada cars were the most popular car brand in Kazakhstan for the first nine months of 2018 and 2019. The most popular models of Lada cars in Kazakhstan are the Lada Granta, Lada SUV, and Lada Vesta. In some African countries, Lada cars are also known as "the national car of Africa," such as Sierra Leone and Gambia, where models like the Lada 2104 and NIVA 4x4 are very popular. As a representative of the Russian automotive industry, Lada cars are loved by consumers both domestically and internationally.