RANZ is an automobile brand jointly established by FAW Toyota, officially launched on March 12, 2013. The brand is imbued with the meaning of "starting a bright and optimistic journey of life and creating a humanized automotive world," mainly committed to the development of pure electric vehicles. The car logo of RANZ is designed as a horizontally placed diamond shape with a hollow N-shaped letter inside, representing "New" and "Natural," symbolizing the cooperation between FAW Group and Toyota in new fields and the direction of green and environmentally friendly development.
The headquarters of RANZ Automobile is located in Tianjin, China, relying on the technical strength of FAW Toyota, aiming to provide consumers with high-quality environmental protection products and services. The brand's first model is a pure electric concept car, which was planned to be unveiled at the 2013 Shanghai Auto Show. RANZ Automobile uses the Toyota Corolla model platform, adjusting the power unit and chassis parts to adapt to the electric power system. Although RANZ Automobile has planned several pure electric models, no mass-produced versions have been officially launched to date. The launch of the RANZ brand reflects FAW Toyota's forward-looking layout and technological innovation in the field of new energy.