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Lynk & Co is a new era premium brand jointly established by Geely Holding Group, Geely Automobile Group, and Volvo Cars. It integrates European technology, European design, global manufacturing, and global sales, based on the Compact Modular Architecture (CMA) platform, which is led by Volvo Cars and co-developed by Geely Automobile and Volvo Cars. The Lynk & Co brand was officially launched on October 20, 2016, in Berlin, Germany, and its first model, the Lynk & Co 01, was officially launched on November 28, 2017. Lynk & Co upholds the brand concept of "born global, open and connected," with "individuality, openness, and connectivity" as its brand values. It is designed for individualistic and open-minded urban populations, committed to reshaping the relationship between people and cars and creating a new lifestyle. Lynk & Co's product line continues to expand, including various types of models such as sedans and SUVs, such as the Lynk & Co 01, Lynk & Co 02, Lynk & Co 03, etc., to meet the needs of different consumers. The development history of Lynk & Co shows its rapid growth and global layout. From the introduction of the Lynk & Co concept brand by Geely Automobile in 2015, to the start of sales in 2017, and then accelerating overseas layout in 2018, Lynk & Co's global cumulative sales volume exceeded 250,000 units in 2019. Lynk & Co's channel model combines an online store with offline experience centers, providing a comprehensive service system and reshaping the ecosystem of car sales and services in the internet era. Volvo Cars' shareholding has provided strong endorsement for the Lynk & Co brand, aiding its globalization process.