LITE is an electric vehicle brand under the Beijing New Energy Automobile Co., Ltd. It is a sub-brand of the mid-to-high-end brand ARCFOX. The LITE brand was established in 2017 and is headquartered in Beijing. The brand is developing towards intelligent connected electric vehicles and provides customers with competitive, safe and reliable products in the fields of time-sharing leasing. The LITE car logo design is simple, using English logos, with the last letter "E" with a blue logo, symbolizing the spirit of electrification and environmental protection. The LITE brand models are mainly targeted at urban short-distance transportation, based on pure electric platforms to create micro-cars. Currently, the main model under the LITE brand is the LITE R300. The LITE R300 is positioned as a micro-electric vehicle and is an urban electric vehicle launched by BAIC New Energy based on the ARCFOX-1 concept car. It is loved by young consumers for its square and compact appearance and intelligent configuration. The LITE R300 is equipped with a 32kW·h ternary lithium battery pack provided by FUSCO, with a range of 300-380 kilometers. Its main competitors are other brands of micro-electric vehicles. The launch of LITE marks the landing of BAIC New Energy's brand strategy and is an important milestone in the development of BAIC New Energy.