Yangwang is a high-end new energy vehicle brand under BYD Group, officially launched on January 5, 2023. The brand aims to provide users with high-end vehicle products beyond imagination, relying on BYD Group's innovative automotive technology and top industrial system strength. The core technology of the Yangwang brand is the "Easy Square" system, which is a power system with four independent motors as the core, capable of achieving independent control of four motors, extreme anti-slip control, and vehicle stability control, to adapt to more extreme driving scenarios and meet users' safe driving needs.
The models of the Yangwang brand include the million-dollar new energy off-road vehicle Yangwang U8 and the million-dollar pure electric performance supercar Yangwang U9, both equipped with the "Easy Square" technology as standard. Yangwang U8 is positioned as a luxury car with tough off-road performance, while U9 is known for its zero-to-hundred acceleration performance in the 2-second range. The brand's logo is inspired by the character for "electricity" in oracle bone script, symbolizing the continuous progress of new energy and human civilization. The Yangwang brand is committed to providing users with transparent and consistent services through its own sales channels, shaping a high-end brand strength, and listening to user feedback, making users participants in the co-creation of brand value.