Luxgen is a joint venture automotive brand established by Taiwan's Yulon Group and Dongfeng Motor Corporation, positioned with the concept of "Chinese brand, innovative technology, latecomer to the forefront, leading the world," dedicated to producing humanized smart cars that are both luxurious and intelligent. The Luxgen brand was founded in 2009, while the Yulon Group, established in 1951, is one of the largest automotive enterprises in Taiwan. Luxgen cars are characterized by their smart technology, representing not only an independently developed car brand from Taiwan, China, but also creating products with a global perspective.
With technological innovation at its core, the Luxgen brand has launched a variety of models, including SUVs and MPVs. Among them, the Luxgen D7 SUV is the brand's first model, offering a range of color options. Although its sales volume is average, it has still accumulated a certain amount of market experience for the brand. Luxgen cars focus on intelligent and humanized design, integrating innovative technologies from the IT industries on both sides of the strait, and are committed to building a high-end automotive brand. In addition, Luxgen also pays attention to environmental trends, investing in the development of electric vehicle technology, and has launched pure electric models as well as hybrid models equipped with small gasoline generators.
In the process of development, the Luxgen brand has faced market challenges and competition, but it has always adhered to innovation and technology, striving to provide consumers with high-performance and high-quality automotive products. The brand is market-oriented, building a product portfolio with market penetration power, and continuously optimizing and improving in aspects such as research and development, cost control, manufacturing, network layout, and capability building.