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MINI Brand Story
MINI

Brand Name:MINI

Brand Introduction:official website

MINI is a globally recognized luxury compact car brand, originating from the UK and now under the BMW Group. The MINI brand is known for its unique design, personalized configurations, and excellent handling performance. The design of MINI models upholds the brand's tradition, featuring iconic circular headlights and a compact body design, while also offering a variety of personalized options, including different color combinations for the body and roof. The history of MINI dates back to 1959, when it was introduced by the British Motor Corporation, initially designed as a small economical car to cope with the fuel shortage at the time. MINI models have achieved great success in the Monte Carlo Rally, becoming a legend in the racing field. In 1994, BMW acquired the MINI brand and launched the new generation MINI Cooper in 2000, further consolidating its position as a leader in the premium compact car market. The MINI Cooper is praised for its agile handling and stability, equipped with an advanced suspension system and safety features, providing an exceptional driving experience. In addition, the MINI brand is also actively expanding into the electric vehicle sector, introducing electric models such as the MINI Cooper E and MINI Cooper SE, committed to sustainable development and eco-friendly mobility.
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