Mitsuoka, founded in 1968, is a Japanese automobile manufacturer renowned for producing uniquely designed luxury cars. With exterior designs reminiscent of vintage vehicles, Mitsuoka's cars exude a classic and aristocratic charm, offering both new and used car models. Popular models of the brand include the "Zy", "Orochi" (Great Snake), and "Queen". Mitsuoka began its Coach Builder Car business in 1987 and released its first self-developed mini sports car, "ZERO-ONE", in 1996. As the first officially recognized automobile manufacturer in Japan since Honda in 1963, Mitsuoka has been a notable figure in the Japanese automotive industry.
Mitsuoka is famous for its one-of-a-kind car designs perfectly combined with modern technology, making it the tenth largest car manufacturer in Japan, known for transforming modern Japanese cars into nostalgic masterpieces. The product lineup of Mitsuoka also includes the "Mitsuoka Himiko", "Mitsuoka Buddy", and "Rock Star", reflecting Mitsuoka's commitment to reviving retro American and British aesthetics. Mitsuoka's expansion into the international market, especially its successful entry into the UK with the Mitsuoka convertible (Himiko), highlights its global appeal.
The name Mitsuoka comes from its founder, Susumu Mitsuoka. The initial business was car sales and vehicle maintenance, which later evolved into a company with the capability of independently developing and manufacturing cars. In 2006, Mitsuoka officially released the "Orochi", a mid-engine sports car powered by a Toyota V6, showcasing Mitsuoka's unique design philosophy. With its relentless pursuit of craftsmanship, quality, and individuality, Mitsuoka has established itself as a luxury vehicle manufacturer and a provider of a distinctive automotive culture.