Modern Automobile is a technology company focused on the research and development and intelligent manufacturing of smart electric vehicles. The brand was established in January 2019, committed to providing new energy technology and trendy brand elements to young consumers who pursue fashion. The production base of Modern Automobile is located in Yancheng, Jiangsu, which started construction in 2019 with a planned annual capacity of 50,000 vehicles. In November 2020, Modern Automobile held the first car meeting for its first mass-produced model, Modern in, at the Yancheng factory.
The brand vision of Modern Automobile is to let everyone enjoy the joy of green travel and to create extraordinary life with a people-oriented and craftsman-like spirit. The first model, Modern in, was launched in 2021, offering four models: 420 Fashion Edition, 610 Fashion Edition, 610 Elite Edition, and 610 Plus Travel Edition, with NEDC ranges of 420 kilometers and 610 kilometers, respectively. The vehicle's exterior design is modern, with dimensions of 4473/1822/1550mm and a wheelbase of 2710mm.
The management team of Modern Automobile mainly comes from traditional car companies, with many from SAIC Motor, and the company's CEO, Liu Xin, has worked at the comprehensive car e-commerce platform, Car Enjoy Home, under SAIC Motor. The shareholders of Modern Automobile are mostly local companies, and since its establishment, it has not received the favor of strong capital, and there is still a blank in financing. Modern Automobile has chosen the OEM model, with production contracted to Beijing Automotive Manufacturing Factory, a private enterprise established in 1958.