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NIO Inc. is a Chinese electric vehicle brand established in 2014, with William Li serving as the Chairman and CEO. With the mission of "creating a joyful lifestyle," NIO is committed to providing high-performance smart electric vehicles and a premium user experience. Its product lineup includes a range of high-end smart electric SUVs, such as the ES6, ES8, and EC6. NIO focuses not only on the research and development and design of its products but also on building NIO Power, a power solution based on mobile internet, to provide users with convenient charging and battery swapping services. Additionally, NIO has created a user-centered community culture, offering a comprehensive brand experience to users through platforms like NIO House, NIO Radio, and NIO Life. NIO continues to break through in technological innovation; its EP9 electric supercar has set a new lap record for electric vehicles at the Nürburgring Nordschleife track. With its forward-looking products and services, NIO is driving the development of the smart electric vehicle industry globally.