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Oley Automobile is a brand under the China First Automobile Group Corporation (FAW), specifically tailored for the young consumer group. The brand name "Oley" is derived from the Spanish word "Olé," symbolizing cheer and vitality, reflecting the brand's positioning towards the young user demographic. The design team of the Oley brand conducted in-depth research on the values, preferences, and consumption habits of young people during the development phase, integrating international fashion design concepts with "passion, vitality, fashion, and sports" as the main elements of the brand. The Oley brand's models are characterized by high quality and cost-effectiveness, aiming to provide young users with cars of international standards. On April 19, 2012, FAW Oley was officially launched, with a price range of 62,800 to 89,800 yuan. The Oley brand's models are produced in FAW's most advanced second factory and rely on the sales and after-sales service network of the Besturn brand to ensure that users enjoy a high-quality automotive lifestyle. In summary, Oley Automobile is a brand launched by FAW for the young market, with fashion, vitality, and high quality as its selling points, committed to providing young consumers with quality automotive products and driving experiences.