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Brand Name:Ox

Brand Introduction:official website

AUX Automobile is a brand under the AUX Group. The group was founded in 1986 by Zheng Jianjiang, initially starting with the production of home appliances and entering the air conditioning industry in 1994, where it established the AUX brand. In 2003, AUX Group entered the automotive industry, launching the AUX Automobile brand, focusing on the production of mid-to-high-end sedans with a displacement of 2.0 to 3.0 liters, mainly suitable for family use, business use, and urban official vehicles. The AUX Automobile Industrial Park was planned to be established in Ningbo, with an expected production capacity of 450,000 units, to be implemented in three phases, with a total investment of 8 billion yuan. However, the development of AUX Automobile was not smooth. In January 2005, AUX Group announced the termination of its sedan plan and withdrew from the automotive industry completely on March 23 of the same year, ending the production of SUVs and pickup trucks. Although AUX's attempt in the automotive industry did not last long, its achievements in the home appliance field remain remarkable, with the brand value of AUX exceeding 51 billion yuan and possessing a globally recognized brand image. While developing its business, AUX Group also actively fulfills its social responsibilities, having donated a total of 309 million yuan to public welfare causes such as targeted poverty alleviation, education, disaster relief, and environmental protection. Facing the new era, AUX Group adheres to the corporate mission of "creating a smart life and cultivating outstanding talents," striving to achieve the strategic goal of "a hundred billion market value, a hundred billion scale, and ten billion profits," and is determined to become a world-renowned enterprise.
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