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Bojun Automobile is a high-end commercial vehicle brand under the Shijunchi Group. On December 24, 2014, Shijunchi Group held the launch event for the Bojun brand in Dali, Yunnan. The logo of the Bojun brand consists of a horse head and the word "PROJEN," where "PROJEN" is a phonetic English word for "successful gentleman," implying the brand's connotation of strength, success, and development. The heavy and light truck models of the Bojun brand were officially launched in the first half of 2015, with the heavy trucks featuring fashionable exterior design and luxurious interiors, while the light trucks focus on efficient intercity logistics transportation. Bojun Industry Group is the largest-scale and most modern professional cargo vehicle manufacturing enterprise in the southwest region, with 33 series and more than 500 products, including Lifan, Shijunchi, Skart, Kaiwod, Geore, etc. The Bojun Industry Manufacturing and Marketing Division is the only company in Asia that can apply cutting-edge 3D printing technology to the field of automotive research and development. The Bojun brand is committed to becoming a main force for Chinese trucks to step onto the world stage.