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Polestar Brand Story
Polestar

Brand Name:Polestar

Brand Introduction:official website

Polestar is a luxury high-performance electric vehicle brand co-owned by the Volvo Car Group and Zhejiang Geely Holding Group. Known for its pure design, pioneering technology, and high performance, the brand is committed to providing an uncompromising electric vehicle experience. Polestar's first model is the high-performance electric hybrid GT coupe – the Polestar 1, which is noted for its minimalist aesthetics and extensive use of carbon fiber-reinforced polymer (CFRP), with a limited annual global production. Subsequently, the brand launched the Polestar 2, a pure electric vehicle characterized by its minimalist aesthetics and professional-level high-performance driving pleasure. The Polestar 2 is equipped with a standardized Android system, creating a digital platform for applications and in-car functions, and collaborates with partners such as Huawei to provide smart connected applications to users. The Polestar brand also plans to produce climate-neutral cars by 2030 through the "Polestar 0 Project," showcasing its ambitious blueprint for sustainable development. The production base of Polestar is located in Chengdu, China, designed by the renowned architectural firm Snøhetta, integrating high-level automotive manufacturing with environmental protection concepts.
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