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Qoros is a Sino-Israeli joint venture automobile brand, established in 2007 and co-invested by the Israeli conglomerate Kenon Holdings and China's Chery Automobile. The headquarters of Qoros is located in Shanghai, China, dedicated to the development and manufacturing of high-quality passenger cars, aiming to provide safe, environmentally friendly, and intelligent automotive products. The product line of Qoros covers various segments such as sedans and SUVs. The brand has models like the Qoros 3 sedan and Qoros 5 SUV, which have been recognized by the market for their design, safety performance, and intelligent connectivity. Qoros focuses on technological innovation, and its vehicles have achieved a five-star safety rating in the tests of the European New Car Assessment Programme (Euro NCAP), demonstrating its high standards in safety performance. Qoros is also committed to the research and development of smart connected vehicles, launching the Qoros 5 SUV equipped with an intelligent connectivity system, offering advanced driver assistance systems and in-vehicle entertainment functions. The brand has laid out in both the Chinese market and the international market, striving to become an emerging force in the global automotive industry. However, Qoros faces challenges in market competition, with brand recognition and market share in need of improvement. Despite this, Qoros continues to adhere to its development philosophy of high quality and innovation, constantly exploring and expanding its development space in the automotive industry.