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RADAR Automobile (RADAR) is a mid-to-high-end new energy intelligent vehicle brand under Geely Holding Group, focusing on the outdoor ecosystem. The brand was officially launched on July 12, 2022, and its first mass-produced model, the RD6, is a pure electric pickup truck built on the SEA浩瀚architecture. The design of RADAR Automobile is crafted by the UK Design Center and professionally tuned by the Lotus Engineering team, ensuring its advantages in aspects such as power control, spatial experience, endurance capacity, and aesthetic design. RADAR Automobile upholds the brand values of "worry-free lifestyle, boundless spirit of exploration, and traceless environmental philosophy," positioning itself as a "mobile multifunctional electrified space." On November 9, 2022, the RADAR RD6 was officially launched and became the official designated outdoor event support vehicle for the 19th Asian Games in Hangzhou. On March 22, 2024, RADAR Automobile announced the pre-sale of its new model, the RADAR Horizon, with the RADAR RD6 priced between 145,800 and 268,800 yuan. The launch of RADAR Automobile signifies another significant deployment by Geely Group in the new energy field. With its unique brand concept and product advantages, RADAR Automobile is expected to secure a place in the niche market of new energy pickups, providing users with more diverse and personalized travel options. (Note: The term "SEA浩瀚architecture" seems to be a specific term related to Geely's technology and is kept as is since it may refer to a specific platform or technology that doesn't have a direct English translation.)