Reading Automobile is a manufacturer focused on low-speed electric vehicles, with its parent company being the Bide Wen Group. Initially, Reading Automobile was well-known for producing mobility scooters for the elderly, commonly referred to as "Old Man Happy." However, over time, Reading Automobile began to transition towards a more formal electric vehicle market, launching several models, including the Reading Mango, to adapt to market demands and regulatory changes.
Reading Automobile has achieved certain success in the lower-tier market, with cumulative sales exceeding one million units. The company entered the automobile manufacturing industry in 2008, and its product line covers a full range of new energy passenger cars, commercial vehicles, and traditional energy vehicles. The development strategy of Reading Automobile is committed to solving the travel issues of urban and rural residents in China, and by cooperating with media such as Hunan Satellite TV, it has increased brand awareness.
Despite achieving some results in the mini electric vehicle market, Reading Automobile also faces challenges. In 2023, the Reading Automobile Group added bankruptcy review cases, indicating that the company may have encountered financial difficulties. In addition, Reading Automobile has been concerned about issues such as falsely reporting the industrial output and sales output of enterprises.
The development history of Reading Automobile reflects the standardized development of China's low-speed electric vehicle industry and is a typical example of how small enterprises adapt to market changes to find development opportunities. Despite facing bankruptcy review, the efforts and transformation attempts of Reading Automobile are still worthy of attention and research.