RISING AUTO, known as Feifan Automobile in Chinese, is a new energy vehicle brand under SAIC Group. The brand was born and its logo was released on May 10, 2020. With "authenticity, pioneering, and taste" at its core, Feifan Automobile is committed to building a "high-level intelligent pure electric mobile space" and achieving human imagination of intelligent travel through technology. The English name "RISING AUTO" symbolizes continuous advancement and extraordinary achievement.
The first model of Feifan Automobile is the Feifan R7, positioned as an ultra-intelligent high-end pure electric SUV. It opened for reservation on February 22, 2022, and was officially launched on September 27 of the same year. The Feifan R7 applies forward-looking top technology in intelligent driving, intelligent cabin, and three-electric aspects, leading the development of the next generation of smart cars. On February 5, 2023, Feifan Automobile released its first medium to large-sized pure electric flagship sedan, the Feifan F7, and it was officially launched on March 27, offering a variety of configuration versions, including versions supporting battery swapping.
The design concept of Feifan Automobile emphasizes the combination of functionality and aesthetics, such as the streamlined fastback shape of the Feifan R7 and the low-slung front design of the Feifan F7, both of which demonstrate the brand's meticulous attention to detail. Feifan Automobile also focuses on the driving and riding experience; for example, the Bach cabin of the Feifan F7 provides an exceptionally comfortable driving and riding feeling.
Feifan Automobile continues to break through in technological innovation. For instance, the Huawei visual enhancement AR-HUD head-up system equipped with the Feifan R7, and the silent technology of the Feifan F7, both reflect the brand's emphasis on technology and user experience. The vision of Feifan Automobile is to fulfill human imagination of intelligent travel through technology, create a brand-new travel experience of self-definition, and jointly create a zero-carbon world.