Roewe is an automobile brand under the Shanghai Automotive Industry Corporation (Group) (referred to as SAIC Group), officially launched in 2006. The Roewe brand is guided by the philosophy of "Innovating to Shape the Classics," committed to providing users with intelligent, efficient, and environmentally friendly automotive products. The product line of Roewe cars is rich, including various segments such as sedans, SUVs, and MPVs, with models like the Roewe RX5, Roewe i6, and Roewe ei6 standing out in the market.
Roewe places emphasis on technological innovation, launching several smart connected vehicles equipped with Alibaba's AliOS operating system, achieving functions such as intelligent voice control, intelligent navigation, and remote control. The Roewe brand is also actively positioned in the field of new energy vehicles, introducing a variety of models including pure electric and plug-in hybrid vehicles, dedicated to promoting green travel.
As one of the largest automobile manufacturers in China, SAIC Group provides strong R&D and manufacturing support for the Roewe brand. Roewe cars have won widespread consumer recognition with their high cost-performance ratio, intelligent configurations, and good after-sales service. The Roewe brand has not only achieved good sales performance in the Chinese market but is also actively expanding into overseas markets, enhancing the international influence of Chinese automotive brands.