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Riich is a mid-to-high-end sedan brand under Chery Automobile, carrying the strategic mission of Chery's advancement into the mid-to-high-end market. Established in 2009, the Riich brand is based on the brand genes of "vision, courage, and success," aiming to compete with global well-known brands and joint ventures. The brand is positioned as a high-standard, meticulously crafted automobile, targeting consumers with a proactive spirit who pursue a high-quality life, whether successful or aspiring to be. The product line of the Riich brand once included models such as the Riich G5 and Riich G3, with the Riich G5 offering various powertrain options, including 2.0DVVT-5MT, 2.0DVVT-5AT, and 2.0TCI-5AT. The Riich brand focuses on technological research and development and international cooperation, possessing a complete development system from vehicle design, powertrain, key components to testing and prototyping. Riich automobiles strive to align with international standards in manufacturing technology, continuously improving product quality and market competitiveness. The Riich brand was an important part of Chery Automobile's multi-brand strategy, bearing the mission of enhancing brand image and breaking through the brand ceiling. The goal of Riich automobiles is to fully reflect the manufacturing strength of "Chinese cars" in the mid-to-high-end sedan market, showcasing its brand concept of "Engines & Drivers."